Kosher Dairy an Opportunity, Experts Tell Seminar

(New York) An impressive group of manufacturers of kosher dairy products heard marketing experts call “kosher dairy” an opportunity. The occasion was a first-ever seminar convened by the Orthodox Union for its dairy certified companies. Menachem Lubinsky, president of LUBICOM Marketing Consulting and editor-in-chief of KosherToday said “dairy companies have an enormous opportunity to take advantage of lifestyle trends that make dairy important in the daily diet.” Lubinsky also noted that dairy companies that help consumer with new ideas for product usage tend to increase sales dramatically. Yaakov Rusinov, who heads the kosher marketing category for Wakefern (ShopRite chain), presented some impressive facts about the chain’s leading role in kosher retailing. He added that while the company’s estimated 250,000 kosher consumers are but a fraction of its overall consumer base, “they represent a significantly higher percentage of dollar sales than their numbers would indicate.” The dairy professionals from throughout North America gathered at OU headquarters on October 26th for a full-day program designed to help them resolve the sometimes conflicting needs of plant production vs. kosher concerns, and thereby expand their kosher market. The audience of the seminar included dairy industry plant managers; directors of quality assurance, production and marketing; and officials with responsibility for a dairy company’s kosher program.

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