Charedi (strictly religious) Orthodox households show the biggest increase in household expenditures over the last five years. A market study conducted by AC Nielsen reports an 18% growth in overall spending while the Russian market has increased by a more modest 3% and among the general public, 6%. The survey, reported in the Maariv newspaper, said that an average Haredi household has 5.45 members compared with 2.9 in the Russian and 3.12 in the typical Israeli household. Among Haredi shoppers, food purchases rose by 14% which is why so many companies have begun to create special campaigns and products to meet the needs of this growing niche market.
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