New Products for Passover

More Innovation for 500 New Products this Passover
Passover Survey 2007

New York… Kosher shoppers will once again find a broad array of new kosher foods and wines for Passover (April 3-10). The KosherToday annual survey of new kosher products for the 8-day holiday included several hundred products that were submitted for publication. (Editor’s Note: Products that were obvious duplications or which were received past our deadline are not included in this review. Shoppers should still determine the kosher certification of products, if wines are mevushal and if food products is non-gebrokst.) Although the criteria was that products must be making their debut in 2007, some of the products submitted did receive limited exposure in 2006 and are included in this review. There appeared to be less duplication than in the past, as kosher consumers had demanded in a recent study by Cannondale Associates. Passover shelves will also have many new products from Israel, including an unprecedented array of Matzos, both machine and hand made. Passover sales account for nearly 40% of annual kosher food sales of nearly $11 billion.

There will again be an unprecedented array of new kosher wines to choose from for the Passover Seder. Of note this year will be Zachlawi’s “Traditional 1816 Arak,” considered by many one of the best arak products to be produced anywhere in the world. From Baron Herzog the lineup will include Chardonnay 2005, Red Vine Zinfandel 2004, Late and Harvest Chenin Blanc 2004(California). Other wines from Royal Wines includes Yatir Sauvignon Blanc 2005, Barkan Altitude 720 -2003, Binyamina Yogev Cab-Merlot 2005, Carmel PC Cabernet 2004, Carmel Petit Syrah 2004, Casa di Corca, Carmel Di Moscato 2006, and Opinioni Verdetto 2003. From Golan Heights Winery: Yarden, Cabernet Sauvignon, 2006 Golan Moscato, 2002 Yarden Merlot, Galil Mountain Merlot, and Yarden Syrah 2002. From Allied Importers USA: Dalton Reserve Shiraz (non mevushal), Dalton Zinfandel is one of the few kosher Zinfandels on the market and the only one from Israel, and The Dalton Estate Shiraz, which, due to a theft 2 years ago was not available for sometime in the US. Also from Israel, the Teperberg Winery, one of the oldest wine families, introduces their line of Reserve Cabernet Sauvignon, Meritage (Cabernet Sauvignon-Merlot-Cabernet Franc), Shiraz and Chardonnay-Sauvignon Blanc.

In foods and related goods, consumers will have several hundred new items to choose from, making Passover feel very festive but in many respects feel like any other day of the year. From HKS: Sparkling PomeGrape Juice and Pomegranate Juice, Gefen Rotelle (Wagon Wheel Wagon Pasta) Non Gebrokts and Cholesterol free, Kineret Frozen Soup Bowls: Vegetable, Potato and Chicken Noodle Soup, Kineret French Fries (zero grams of Trans fat), Kineret Potato Vegetable Poppers & Potato Pizza Poppers, Tivi Valley All Natural Red Peppers, Bartenura Grapeseed Oil (no carbs, no cholesterol or trans fat), Savion Cinnamon flavored Matzo Snacks, Savion Toasted Coconut Marshmallows, Fireman’s Frenzy Sauces & Marinades, Gadilla Snack Hits in Falafel (Onion and Barbeque flavor all in one once bags).

From Israel comes Alei Katif with a new line of baby spinach; Osem has a new line called Shkedia. Other Osem products include Bittersweet Chocolate Coated Coffee Beans, Hazelnuts, Raisins, Bittersweet Chocolate Coated Citrus Peels Gift Box, Bittersweet Chocolate Coated Mix Gift Box, Jordan Almonds, and a mini can of Sliced Green Olives. Wissotzky Green Teas has two new flavors for Pesach, Apples & Cinnamon and Lemon & Honey. From “Kasher V’Sameach” comes a new line of upscale and healthy mixes: English Cake Mixes, Pancake Mix, Blintzes Mix, Chocolate Truffles Mix and Kneidel Mix as well as Coating Crumbs. From Matzot Aviv comes a new tin decorated with a piece of art by Menashe Kadishman. The picture that was chosen is one of Kadishman’s sheep, due to the connection between the sheep and Passover’s sacrifice.

From Manischewitz: Whole Grain Matzo Farfel and Matzo Meal, Italian Herb Coating Crumbs, Family Size Matzo Ball Mix, Manischewitz Sparkling Grape Juice, Concord and Niagara, Blanchard & Blanchard Salad Dressings come in Traditional French and Thousand Island. Mishpacha Kids Apple Juice and Fruit Punch Tetra-Pack, Mishpacha Kids Apple Juice and Fruit Juice, Manischewitz Cereal: Cocoa Magic Crunch, Fruity Magic Cereal and Sunny O’s. Sultan’s Finest Foods is introducing Pure Tunisian Extra Virgin Olive Oil. Snack Factory is a new flavor of Pretzel Crisps, Honey Mustard & Onion. Neshama is introducing new low fat/low carb chicken and turkey sausages. From VIP Foods comes new Kojel jello flavors. From Rue Lafayette a new Apple Sauce in a Pouch. From Quality Frozen Foods, Izzy’s Best fresh chestnuts.

In addition to the many new items listed above, we also received word of numerous new chocolate and snack items as well as cleaning and other Seder related gift items. One distributor said his list for Passover 2007 is well over 21,000 items, certainly a far cry from what was available only a decade ago.


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