Tel Aviv… by Idele Ross, Chief, KosherToday Israel Bureau
The Manufacturers Association says that more Charedi (fervently orthodox) households in Israel bought healthy food products in 2006. The Association’s survey showed that more than half purchased some kind of healthy food products in the past year while 46% of the households bought more diet products in the past year than in previous years, 31% didn’t change their purchasing patterns and 11% purchased less. The survey showed that 29% of the Orthodox households are now purchasing less ready-made food in comparison with past years. Ynet news reports that the Charedi market in Israel represents some 115,000 families or about 630,000 people. The average family is between 5 and 6 people compared to the average Jewish family which has between 3 and 4 people.
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