By Sarah Cohen
New York… The results are in for new products of 2006. According to Mintel International, a global market research company, out of 17,779 food products that were introduced in 2006, 3,761 were organic or were described as all natural, the largest growth category of last year. Another category that is enjoying growth is the desserts category, specifically ice cream and candy. The 2006 Kosherfest dessert winners of the New Product Showcase competition were no exception to the industry results. This year’s winner in the Best New Dessert category was Pierre's Naturally Fat Free, Cholesterol Free Peach flavored Sorbet of Pierre’s Ice Cream. An all natural product, the OU pareve sorbet, available in many flavors such as Raspberry, Chocolate, Passion Fruit, Lemon, Strawberry, is a savory naturally fat free, cholesterol free and dairy free sorbet that is just 100 to 140 calories per half cup serving; a Weight Watchers friendly dessert. When developing this product, the Pierre’s team sought “the very best” ingredients and fruit purees from around the globe. Since the Kosherfest win, Pierre’s Sorbet has seen a significant increase in awareness. “The requests for samples have come from small stores to distributors to larger, national grocery chains as well as restaurants, caterers, and institutions,” said John Pimpo, Brand Development Manager of Pierre’s Ice Cream. In keeping with the healthy trend, Pimpo explained that Pierre’s Slender No Sugar Added Reduced Fat Ice Cream, Soft Frozen Yogurt, Pure Fruit Sherbet and Slender Ice Cream Novelties, all fall under the increasingly popular “better for you” category.
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